Mazz Hanna is one of the hardest-working people I've ever met, and I was elated when she asked me to design the brand identity for her latest project.
I handled the packaging and product identity, website design, and general branding for Mazz Hanna. I also took the product photos for their launch and for new product releases.
The client's only request was that I make no changes to their existing logo. I was able to use elements from that logo to tie their designs together and create a unified brand identity.
Product Labels and Packaging
One of the main objectives for the packaging was to stand out in a 'shelfie' when compared with other brands.
This client has both CBD and non-CBD products, and needed a way to differentiate the two quickly and obviously. All CBD-infused products use a geometric patterns and pastels to create a memorable impression and create easy recognition. All non-CBD products are distinguished by a visually clean style, making it easy to identify which products are which.
"I chose Citrine Yellow for my business card color because that's my personality: refreshing, uplifting, and effervescent."
— A Mazz Hanna employee, probably
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