Mazz Hanna Wellness

Branding, Web Design and Packaging for a CBD and Crystal Infused Beauty Line.

Packaging for Mazz Hanna's first 3 CBD-and-crystal infused beauty products

Packaging for Mazz Hanna's first 3 CBD-and-crystal infused beauty products

Mazz Hanna is one of the hardest-working people I've ever met, and I was elated when she asked me to design the brand identity for her latest project.

I handled the packaging and product identity, website design, and general branding for Mazz Hanna. I also took the product photos for their launch and for new product releases.

The client's only request was that I make no changes to their existing logo. I was able to use elements from that logo to tie their designs together and create a unified brand identity.

Product Labels and Packaging

The founder herself is the hand model used for all products.

The founder herself is the hand model used for all products.

One of the main objectives for the packaging was to stand out in a 'shelfie' when compared with other brands.

This client has both CBD and non-CBD products, and needed a way to differentiate the two quickly and obviously. All CBD-infused products use a geometric patterns and pastels to create a memorable impression and create easy recognition. All non-CBD products are distinguished by a visually clean style, making it easy to identify which products are which.

Web

The product page for a Smoky Quartz-infused foot spray

The product page for a Smoky Quartz-infused foot spray

An email capture form, sized to allow use at events and popups

An email capture form, sized to allow use at events and popups

Collateral

Mazz Hanna uses square business cards for a unique and memorable feel.

Mazz Hanna uses square business cards for a unique and memorable feel.

Multiple color variations link the business card to the product design

Multiple color variations link the business card to the product design

"I chose Citrine Yellow for my business card color because that's my personality: refreshing, uplifting, and effervescent."

— A Mazz Hanna employee, probably

What I Did:

Web Design:
Front-End (Shopify), Email templates (Mailchimp)
Graphic Design:
Packaging, Collateral, Product Labeling, Typography
Product Photography

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