LSTN Sound Co Creative Direction for a Purposeful Audio Company ↓ For 5 years I served as the Creative Director for LSTN Sound Co. During that time I led all design efforts both internally as well as for global partnerships with Delta Air Lines, Chivas Regal, Spotify, and more. Jump to a section Packaging Frontend Photography Product Design Packaging A clean, minimal approach allows LSTN's product and mission to stand out on their packaging. The outer sleeve helped keep packaging costs down while still allowing the use of a high-quality materials. It also made it easy to print custom sleeves for one-off collaborations and gifting. Frontend LSTN's digital identity continues this trend of clean, sophisticated design, allowing the company's beautiful products and mission to take center stage. We kept coming back to the idea of rewarding the customer — if someone was taking the time to learn more about us, they should be presented with new and deeper information at every opportunity. I designed all aspects of LSTN's online identity from art direction to UI, and coded the theme from scratch in Shopify. The main goals were to echo their packaging design on the product pages, incorporate imagery and video as much as possible, and to ensure there was a clear user goal or call to action at all times. Photography Since taking LSTN's pre-launch photos, I worked as the primary photographer for LSTN's brand. My shots have been used in just about any way possible—from packaging and ecommerce to full-size billboards. To accentuate the natural materials and premium product quality, LSTN's photography uses a pure white background and removes all distractions from the image. This allows the product to set itself apart in a sea of plastic headphones. LSTN's design philosophy carried through to lifestyle imagery, emphasizing a clean midcentury-inspired aesthetic. Adding just a little L.A. flair was key, but as always, the product was the priority. Product Design The Apollo holds a special place in my heart, as it was the first product I helped to design while working full-time for LSTN. Though manufacturing difficulties forced us to stop producing the Apollo after only a short time, the speaker received rave reviews for both its looks and sound quality. What I Did: Print Design: Packaging, Collateral, Magazines, Mailers, Proposal Decks Web Design: Front-End Development using Shopify, Email Templates (Mailchimp, Klaviyo) Marketing Materials: Billboards, Print Ads, Facebook / Google / Pinterest Ads Product Design The Team Graphic Designer: Lauren Nipper Copywriter: Zoya Biglary To see videos I’ve made as a part of LSTN’s charitable mission, click here. For a more in-depth look into my role with LSTN, please view my LinkedIn profile. LSTN Sound Co Next in design Mazz Hanna Wellness Branding, Web Design and Packaging for a CBD and Crystal Infused Beauty Line.